There are a lot of nice things in this world that never get said.

You think your coworker absolutely crushed that presentation. Your friend has quietly been holding everything together for months. Your brother is a better dad than he gives himself credit for. Your old college roommate still makes people laugh harder than anyone else.

Most of us notice those things. Very few of us actually say them. Complimenting Club exists to fix that.

For $2, you can anonymously send someone a thoughtful compliment that lands in their inbox a few moments later. No awkwardness. No expectation. No catch. Just a little proof that someone noticed.

Complimenting Club started with two UNC Kenan-Flagler MBA students and one simple question: if kindness only takes a minute, why don't we do it more often?

Our hope is pretty simple. More smiles. More encouragement. More moments where someone unexpectedly thinks, “Wow... I really needed that today.”

If we can create more of those moments, we'll consider that a pretty good day's work.